AMSTOR-EDC is extending its services to the field of Product Design with its new inhouse Product Design facilities to harness the technology to improve and bring out a new product or service to the market . AMSTOR-EDC is responsible for all aspects of the project,from initial idea generetion to final commercialization with our extensive marketing network. We constantly stress the need for relevance, context and genuine appeal, based on expressed user preferences, in everything we do. Our approach is based on the assumption that design can never be consistently successful unless it is research-based and people-focused.